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The Mahindra ROXOR Makes Its Debut In Auburn Hills

Posted by – Stephanie Carroll, Manager of Business Development and Community Relations

City officials were on hand last Friday as Mahindra Automotive North America rolled out its newest off-road only vehicle, the ROXOR.

(From left to right) City Manager Tanghe, Mayor McDaniel, Mayor Pro-Tem Burmeister, and Councilman Moniz

The manufacturing of the Mahindra ROXOR is a hybrid process, with some assembly taking place in India before being finished in the City of Auburn Hills.  The vehicle is being built at 275 Rex Boulevard, which is the first new auto plant to open in the region in nearly 25 years.

The ROXOR features a stamp-steel body, a 4-cylinder turbo diesel engine and retails for a little over $15,000

We’re so grateful that Mahindra Automotive North American chose Auburn Hills to call home.  We wish them the best as they continue to innovate and grow!