Why Be Counted?

Mark your calendars. Count Day is April 1, 2020. 

The 2020 Census is easy and the questions are simple.

As required by the Census Act, the U.S. Census Bureau submitted a list of questions to Congress on March 29, 2018. Based on those questions, the 2020 Census will ask:

  • How many people are living or staying at your home on April 1, 2020. This will help us count the entire U.S. population and ensure that we count people according to where they live on Census Day.
  • Whether the home is owned or rented. This will help us produce statistics about homeownership and renting. The rates of homeownership serve as one indicator of the nation’s economy. They also help in administering housing programs and informing planning decisions.
  • About the sex of each person in your home. This allows us to create statistics about males and females, which can be used in planning and funding government programs. This data can also be used to enforce laws, regulations, and policies against discrimination.
  • About the age of each person in your home. The U.S. Census Bureau creates statistics to better understand the size and characteristics of different age groups. Agencies use this data to plan and fund government programs that support specific age groups, including children and older adults.
  • About the race of each person in your home. This allows us to create statistics about race and to provide other statistics by racial groups. This data helps federal agencies monitor compliance with anti-discrimination provisions, such as those in the Voting Rights Act and the Civil Rights Act.
  • About whether a person in your home is of Hispanic, Latino, or Spanish origin. These responses help create statistics about this ethnic group. This is needed by federal agencies to monitor compliance with anti-discrimination provisions, such as those in the Voting Rights Act and the Civil Rights Act.
  • About the relationship of each person in your home. This allows the Census Bureau to create estimates about families, households, and other groups. Relationship data is used in planning and funding government programs that support families, including people raising children alone.

The Census will NEVER ask certain questions.

During the 2020 Census, the Census Bureau will NEVER ask you for:

  • Your Social Security number.
  • Money or donations.
  • Anything on behalf of a political party.
  • Your bank or credit card account numbers.

If someone claiming to be from the Census Bureau contacts you via email or phone and asks you for one of these things, it is a scam, and you should not cooperate.

What Happens to Your Answers?  Your personal information is kept confidential. The Census Bureau is bound by federal law to protect your information, and your data is used only for statistical purposes.  Your responses are compiled with information from other homes to produce statistics, which never identify your home or any person in your home.

Why is the census so important? The results are critically important because this once-a-decade census data helps businesses, researchers, and communities make decisions. The data can help inform where your community needs a new fire department, more funding for school lunches, or new roads.

Don’t miss an opportunity to help shape the future of Auburn Hills.

Stephanie Carroll, Manager of Business Development and Community Relations

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